Novelis Inc. has strategically partnered with Sortera Alloys, Inc. Novelis will take advantage of Sortera’s sorting technologies, including data analytics and advanced sensors, to recycle and re-use higher amounts of both automotive post-production and post-consumer scrap.
When different aluminum alloys are mixed, either after the automakers’ stamping process or when a vehicle is disposed of at the end of its lifecycle, they cannot be re-separated into individual alloys. As a result, the higher value alloys are downgraded into lower value uses. With the use of the Sortera technology, Novelis will be able to effectively separate the mixed scrap into individual alloys and recycle them back into the same product, closing the loop. This will allow Novelis to meet original equipment makers’ exacting needs for performance, durability, safety, and design.
“Our partnership with Sortera will allow Novelis to continue to increase the amount of recycled content in our automotive alloys and subsequently reduce our carbon footprint,” says Derek Prichett, senior vice president of, corporate development at Novelis. “It also aligns with our goal of becoming a fully circular business, as we will be able to keep more automotive aluminum in our supply chain and re-direct it back into the same products.”
The partnership supports Novelis’ sustainability goals to reduce its carbon footprint by 30 percent by 2026 and to be carbon neutral by 2050 or sooner. Using recycled aluminum as input material requires approximately 5 percent of the energy used to make primary aluminum, thus avoiding approximately 95 percent of the carbon emissions associated with production.
“We are thrilled to work with Novelis, the global leader in sustainable aluminum solutions,” says Michael Siemer, CEO, Sortera Alloys. “Together with existing investors like Chrysalix and Breakthrough Energy Ventures, and now Novelis, we are poised to disrupt the global aluminum recycling space while cutting global emissions and driving a more sustainable industry.”
Sortera recently received $10 million in funding led by Assembly Ventures, with additional funding from Breakthrough Energy Ventures and aluminum producer Novelis. In that announcement, Sortera referred to “a significant partnership with Novelis that will see Sortera deliver high-quality, recycled alloy derived from automotive scrap to Novelis.” However, Sortera declined to comment further on the partnership at that time, indicating that a separate announcement would be made.
Recycling Today has reached out to Novelis and Sortera for more information on the partnership.
OnMyWay Is The #1 Distracted Driving Mobile App In The Nation!
OnMyWay, based in Charleston, SC, The Only Mobile App That Pays its Users Not to Text and Drive.
The #1 cause of death among young adults ages 16-27 is Car Accidents, with the majority related to Distracted Driving.
OnMyWay’s mission is to reverse this epidemic through positive rewards. Users get paid for every mile they do not text and drive and can refer their friends to get compensated for them as well.
The money earned can then be used for Cash Cards, Gift Cards, Travel Deals and Much, Much More….
The company also makes it a point to let users know that OnMyWay does NOT sell users data and only tracks them for purposes of providing a better experience while using the app.
The OnMyWay app is free to download and is currently available on both the App Store for iPhones and Google Play for Android @ OnMyWay; Drive Safe, Get Paid.
Download App Now – https://r.onmyway.com
Sponsors and advertisers can contact the company directly through their website @ www.onmyway.com.